Director of the ICN Bachelor ProgramPermanent Professor |
 |
|||
|
Contact : christine.kratz@icn-groupe.fr Download : Curriculum Vitae |
> Degrees and Trainings |
|||
Christine KRATZ, Associate Professor, is Head of the Academic Department of Marketing, Negotiation and Supply Chain Management at the ICN Business School.
The main themes she lectures on are marketing,innovation, design and product portfolio management. In order to create a tight link between lecturing and applied research, she has designed and led an ARTEM workshop - an innovative multidisciplinary approach bringing together students from the schools of business, engineering and art - in partnership with the French crystal producer DAUM. Her most recent research in the field of Design is centred around sensorial and product configuration, particularly in the context of luxury marketing.
She is currently working on a joint project with Professor Margaret Bruce of Manchester Business School conducting a comparative study of design strategies between UK and French companies.
