The academic program
|
|
|
|
|
UE 1 Management - Human Resources Management - Intercultural Management - Change Management and Project Management
UE 2 Economic and Legal Environment - French Economy - The European Union and the European Institutions - Proactive Management and Proactive Business Law
UE 3 Marketing - Marketing Management - Marketing and E-Business - Logistics and Transportation in an International Environment
UE 4 Strategy - Corporate Strategy - Innovation Management and Entrepreneurship
UE 5 French, European and International Cultures - French Language Course (Beginner, Intermediate, Advanced) - French Culture and French Civilization 1 - Cycle of Conferences 1
|
|
UE 1 Management - International Negotiation - Cross-Cultural Seminar in the French Alps - International Business Seminars
UE 2 Economic and Legal Environment - Knowledge Management - New Global Geopolitical Challenges - Doing Business with European Countries and People
UE 3 Finance and Control - Introduction to Finance Accounting - Corporate Finance - International Finance - Management Control
UE 4 Marketing - International Marketing - Marketing Business Game - Corporate Communication
UE 5 French, European and International Cultures - French Language Course (Beginner, Intermediate, Advanced) - French Culture and French Civilization 2 - Cycle of Conferences 2
UE 6 Bachelor Thesis - Research methodology
|
| |
Highlights of the BBA program
-
French and European Experience
- Thanks to its location, studying in Nancy will allow you to discover European Institutions as well as all of the European capitals.
-
Cross Cultural Seminar in Morzine
- You will have the fantastic opportunity to attend workshops taught by an international Faculty and ski at a prestigious mountain resort in the French Alps.
-
International Business Seminars
- The objective of this week is to offer to all Bachelor students courses in marketing, management, and finance taught in different languages: French, English, Spanish...
These seminars allow BBA students to spend time with French Bachelor students and to exchange ideas with professors from all around the world.