Program Contents & Visits

The program content may slightly vary from one year to another. It includes up to 110 contact hours divided into the following modules and concentrations.

PART 1

All modules are mandatory.

• Module 1: Discovering France (25 hours)

• FRENCH (15 contact hours) 

- French 1: An Introduction to French language (basic vocabulary, syntax, and grammar) for beginners. 
- French 2: A course designed for students that have already taken French (2 or 3 years) (vocabulary, conversation, syntax and grammar). 
- French 3: Advanced French for students that have had at least 4 or 5 years of French (advanced conversation, civilization, syntax and grammar).
- Introduction to the Lorraine area (2 contact hours): An introduction to the "Region Lorraine Nord" where Metz is located (geography, administrative structures, business, economic activities).
- French Civilization (2 contact hours): An introduction to the basic elements of French society (Education, religion, politics, media, etc...)
- French History (3 contact hours): History of France from Louis XIV to Modern France.
- French Food and Table tradition (2 contact hours): An introduction to the cultural and sociological elements associated with the French consumer behavior as far as food and eating habits are concerned.
- Doing Business in France (2 contact hours): A survey of French management and negotiation cultural practices.

• Module 2: European Institutions (20 hours)

- European Union Institutions (2 contact hours): An introduction to the historical, political and economic elements of the European Union.
- Geography of Europe (2 contact hours): An introduction to the general geography of EU countries, Eastern countries and Russia.
- Russians and Europeans (2 contact hours): A survey of the economic, political and cultural links between Russia and the European Union.
- Self-image in Europe (2 contact hours): How the Europeans percieve themselves socially and culturally within the European mosaic.
- The UK and the EU (2 contact hours): A survey of the political and economic place and role of the UK within the EU.
- The European Parliament (3 contact hours): A presentation of the European Parliament organization and activity.
- EU Trade issues (3 contact hours): A presentation of the EU trade issues with the rest of the world.
- Global Economics (4 contact hours): A survey of the world markets and the impact of globalization.

> Module 1 and 2 Assessment (3 contact hours)

• Module 3: Educational Visits (39 hours)

- Visit of Nancy Campus and City (2 contact hours)
- Visit of Metz Cathedral and City (3 contact hours)
- Visit of Strasbourg Cathedral and City (3 contact hours)
- Visit of Verdun battlefield and Museum (3 contact hours)
- Visit of American War Cemetary and Landing Beaches (4 contact hours)
- Visit of Caen War Memorial (4 contact hours)
- Visit of Mont Saint Michel (8 contact hours)
- Visit of Eiffel tower – bateaux mouche (4 contact hours)
- Visit of Versailles or Louvre museum (4 contact hours)
- Visit of Montmartre (3 contact hours)
- Visit of Bayeux Tapestry (3 contact hours)

PART 2

Students choose one among three concentrations.

• EUROPEAN MANAGEMENT CONCENTRATION (20 hours)

- European Culture and Identity (4 contact hours): The European company profile with its various cultural elements according to a selection of different EU member states.
- Human Resource Management (3 contact hours): The concept of Human resource Management in different countries of the EU as compared to the US practices.
- Creativity in Business (3 contact hours): Creativity is the power to invent and design products and services that will ensure the success of a company. What is more, creativity consists in inventing what business you want and you are able to start.
- Outsourcing Management in Europe (4 contact hours): An introduction to the social and economic advantages and drawbacks of outsourcing for EU companies.
- Visit of a Company (3 contact hours)

> Module Assessment (3 contact hours)

• EUROPEAN MARKETING CONCENTRATION (22 hours)

- International Marketing Strategy (4 contact hours): The dos and donts of marketing in Europe: a survey of the trends.
- International Pricing and Distribution (4 contact hours): Pricing and distribution in the main countries of the EU: obstacles and advantages.
- Communication and Advertizing (4 contact hours): A comparison between the EU and US communication and advertizing concepts and practices.
- Business Ethics (4 contact hours): The ethics of a particular business can be diverse. They apply not only to how the business interacts with the world at large, but also to their one-on-one dealings with a single customer.
- Visit of a Company (3 contact hours)

> Module Assessment (3 contact hours)

• EUROPEAN SUPPLY CHAIN CONCENTRATION (20 hours)

- Impact of WW Business on Global Logistical Networks (6 contact hours): An analysis of the impact of Globalization on European and international supply chain.
- Outsourcing Management (4 contact hours): An introduction to the social and economic advantages and drawbacks of outsourcing for EU companies.
- Analysis of Logistics Value (4 contact hours): The course focuses on how to improve performance, on what methods and tools allow to get a valid evaluation of the organization and on how to perpetuate a plan of logistics progress in order to submit the company to a continuous improvement process.
- Visit of a Company (3 contact hours)
- Assessment (3 contact hours) 

• EUROPEAN ENTREPRENEURSHIP (20 hours)

- Business Plan
- Leadership Principles
- Innovation Communication
- Ideation Methods
- Comparing US and European Innovation Systems
- Enterpreneurship in Europe
- Enterpreneurship and Regional Development
 

Discover France and Europe every year in june

• During the first three weeks, classes alternate with professional and cultural visits.

During the fourth week, students travel to Paris, Normandy and Brussels for more cultural and educational visits.

France is situated in Western Europe, bordering the Bay of Biscay, the English Channel, Belgium, Italy, the Mediterranean Sea, and Spain. France generally has cool winters and mild sumers, but mild winters and hot summers along the Mediterranean coast. The climate is temperate in the north. North eastern areas have a more continental climate with warm summers and colder winters. Rainfall is distributed throughout the year with some snow likely in winter, particularly in the mountainous areas.

• EDUCATIONAL VISITS 

French companies & the European Union Parliament.

• CULTURAL VISITS 

Various historical sites (Mont St Michel, American War Cemetery, World War II Landing Beaches, the Verdun battle fields); Cities of Paris, Brussels, Normandy, Versailles; Regional curiosities; Museums Exhibitions...