Tag : DĂ©partement Marketing

Professeur Permanent


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Télécharger : Curriculum Vitae


Mr. Hawkins is an assistant professor in Marketing at ICN Business School. He earned his Ph.D. in Management Science from ESADE Business School. He also holds a Master's in Education, specializing in Curriculum and Instruction from Bowling Green State University (summa cum laude).

Additionally, he holds a B.S.B.A. in Marketing (1st in School) and a B.S. in Political Science (cum luade) both from West Virginia University. His research interests include consumer identity, brand meaning management, and how what we do impacts our consumption behaviors.

Mr. Hawkins has been published in the Journal of Organizational Change Management and the Journal of Strategic Marketing, as well as presenting at numerous international conferences.


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