Program & Seminars
  • Bachelor of Business Administration

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Program & Seminars

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Program & Seminars

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brush-mandarineThe academic program

  • 1st SEMESTER

 
  • 2nd SEMESTER

 UE 1 Management
- Human Resources Management 
- Intercultural Management 
- Change Management and Project Management

UE 2 Economic and Legal Environment
- French Economy
- The European Union and the European Institutions
- Proactive Management and Proactive Business Law

UE 3 Marketing
- Marketing Management 
- Marketing and E-Business 
- Logistics and Transportation in an International Environment

UE 4 Strategy
- Corporate Strategy 
- Innovation Management and Entrepreneurship

UE 5 French, European and International Cultures
- French Language Course (Beginner, Intermediate, Advanced) 
- French Culture and French Civilization 1
- Cycle of Conferences 1

 

UE 1 Management 
- International Negotiation
- Cross-Cultural Seminar in the French Alps
- International Business Seminars

UE 2 Economic and Legal Environment
- Knowledge Management
- New Global Geopolitical Challenges
- Doing Business with European Countries and People

UE 3 Finance and Control 
- Introduction to Finance Accounting
- Corporate Finance
- International Finance
- Management Control

UE 4 Marketing 
- International Marketing
- Marketing Business Game
- Corporate Communication

UE 5 French, European and International Cultures 
- French Language Course (Beginner, Intermediate, Advanced)
- French Culture and French Civilization 2
- Cycle of Conferences 2

UE 6 Bachelor Thesis 
- Research methodology

 

brush-mandarineHighlights of the BBA program

  • French and European Experience

- Thanks to its location, studying in Nancy will allow you to discover European Institutions as well as all of the European capitals.

  • Cross Cultural Seminar in Morzine

- You will have the fantastic opportunity to attend workshops taught by an international Faculty and ski at a prestigious mountain resort in the French Alps.

  • International Business Seminars

- The objective of this week is to offer to all Bachelor students courses in marketing, management, and finance taught in different languages: French, English, Spanish...

These seminars allow BBA students to spend time with French Bachelor students and to exchange ideas with professors from all around the world.

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Candidats Français

-+33 (0)3 54 50 25 38

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Service Relations Internationales

Candidats Étrangers

-+33 (0)3 54 50 25 28

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