Bachelor of Business Administration (BBA)
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Overview

Course content

The courses are taught entirely in English. A good command of the language is required. In order to help international students learn French while in France, French language courses are also required.

Management
- Human Resources Management
- Intercultural management
- Change management and project management
- International Negotiation
- Entrepreneurship
- International Business Seminars
- Cross Cultural Seminar in the French Alps (optional)

Economy and legal environment
- French economy
- Principals of french and comparative law
- The European Union and the european institutions

Marketing
- Marketing management
- Marketing and e-business
- Logistics and Transportation in an International Environment
- International Marketing
- Marketing Business Game
- Corporate strategy

Strategy
- Decision making for Creative Strategies
- Corporate Strategy

Economic and Geopolitic Environment
- International economy
- New global geopolitical challenges
- Doing Business with European Countries and People

Finance and control
- Corporate finance
- International finance
- Management control

French, European and international cultures
- Cycle of conferences
- French culture and french civilisation - for foreign students
- Survival french - for foreign students

Admissions

Practical details

Cross Cultural Seminar in the French Alps

témoignages

Diana Selene Campos Esqueda

Diana Selene Campos Esqueda

Why did you choose Nancy, France as a study abroad destination? Why ICN? My university gave (...)

TAO Yeping

TAO Yeping

Why did you choose Nancy, France as a study abroad destination? Why ICN? I’m an exchange (...)

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destinataire

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Groupe ICN Ecole de Management - 13 rue Maréchal Ney - 54000 NANCY

ICN Business School Campus Metz – 3, place Édouard Branly – 57070 METZ Technopôle